Because the world revolves around media, sports broadcasting is dependent on media as well.  Different television and radio outlets broadcast men's sports games over women's because the majority of the world simply finds men's sports (most notably football, baseball, basketball, and hockey) more entertaining than sports played by females.  Even with the institution of Title IX, which guaranteed equal funding for female sports in both high school and college, mens sports teams will always remain dominant.  Messner references ESPN's flagship show, SportsCenter, as "devoting only 2.2 percent of its coverage to women's sports.  In order for SportsCenter to stay relevant, the program has to provide what the viewer wants, and the average viewers almost always prefers men's sports.